A Message from Fruit Advantage

“At Fruit Advantage, we believe true wellness starts at the source. Since 2001, two generations of our family have worked together in Northern Michigan to deliver products rooted in quality, trust, and care.

We don’t rely on distant warehouses — every order is hand-packed in Bellaire, Michigan, just a short drive from Traverse City and the shores of Lake Michigan. Originally developed with guidance from a registered nurse, Fruit Advantage products combine the natural benefits of fruit with the precision of science.

Today, our products are trusted by Hollywood celebrities, professional athletes, and everyday customers, and recommended by doctors, chiropractors, and natural health practitioners for joint comfort, sleep support, muscle recovery, and daily wellness.

The Benefit of Fruit — The Advantage of Science.
Thank you for letting our family be a part of your wellness journey.”

The Fruit Advantage Family

Shop All of Our Cherry-Based Products

Fast Shipping: 98.2% of orders ship within 24 hours

Hollywood Celebrities and Fruit Advantage

Check out your favorite Hollywood Celebrities

Our sister company Traverse Bay Farms

Winner of 48+ national food awards and more…

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Being located in the heart of Michigan’s cherry-growing region means Fruit Advantage delivers  products straight from the “Cherry Capital of the World.”

It’s not just about proximity — it’s a commitment to quality, sustainability, and supporting a way of life rooted in local farming traditions.

24+

Years Trusted

24/7

Customer Service Support

98.2%

Orders Shipped Within 24 Hours

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Trusted Since 2001

At Fruit Advantage, we pack the natural power of USA-grown Montmorency tart cherries into every bottle and pouch. From tart cherry juice concentrate to no-added sugar dried cherries, our products are made to help you move easier, sleep better, recover faster, and feel your best every day. Trusted by Hollywood celebrities, pro athletes, and families nationwide since 2001, Fruit Advantage brings you the “Benefit of Fruit – Advantage of Science.”

Blooming Michigan cherry blossoms in a Northern Michigan orchard near Traverse City along the 45th Parallel North
Delivering cherry-based wellness you can trust since 2001.Delivering cherry-based wellness you can trust since 2001.